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NEWSLETTER You're One Step Away From Eliminating Under-Performance and Building an Exceptional Team Get a crystal-clear analysis of the hidden factors hindering your team's performance, plus a tailored action plan to start making immediate improvements. BOOK A FREE CALL Business leaders who trust Brighter Leaders What makes us different At Brighter Leaders ... ... we understand that exceptional leadership isn't just about driving results—it's about igniting the human potential within your team. ​ That's why we go beyond traditional coaching methods to deliver a transformative experience that blends science- backed strategies with a deep understanding of individual motivations and behaviors. ​ Brighter Leaders isn't just about better performance metrics; it's about empowering you to build a team that shines from within. START YOUR BRIGHT JOURNEY Lizzie Claesson Brighter Leaders' Founder & CEO “My mission is to ignite a spark in every leader I work with, a spark that transforms not just their teams, but the lives of the individuals within them. Seeing people discover their purpose and contribute at their highest level – that's what truly motivates me.” A proven path to achieve breakthrough team performance in 90 days or less HIGH-PERFORMANCE SYSTEM DESIGN TEAM EMPOWERMENT LEADERSHIP ASSESSMENT PERFORMANCE COACHING SUSTAINABLE GROWTH Become Our Latest Success Story We are already seeing results, we are talking more, collaborating more, understanding each other more. We are already creating cost savings in less than a month that have covered 80% of the investment in Brighter Leaders’s program. Lizzie understands the business, it’s like she is in my head understanding my thoughts and challenges and provides the support for solutions that can easily be implemented. I highly recommend Lizzie and Brighter Leaders. ​ ​ Melisa Seleskovic, Country Manager Volvo Car Austria LET'S DISCOVER TOGETHER Knowing More About Our Services Individual Coaching Learn more Unlock Peak Executive Performance Develop Leaders Who Drive Results and Inspire Growth Elevate Your Leadership Impact Personalized Coaching for Growth and Transformation. Learn more Team Coaching High-Performance Team Alignment Strategize, Collaborate, Exceed Expectations Learn more Team Performance Accelerator Foster Collaboration, Accountability, and Results Learn more Workshops Ignite Team Performance Choose from Our Dynamic Workshops and Talks Learn more And That's Not All ... Weekly Leadership Mastermind Sessions Join our exclusive community for live Q&A sessions led by Brighter Leaders experts. Get personalized guidance, address your unique leadership challenges, and connect with other driven leaders committed to high-performance team development. High-Performance Leadership Launchpad We provide hands-on coaching and support during the critical early stages of your leadership transformation. Our experts work alongside you to implement high- performance systems, navigate challenges, and cultivate the confidence needed to lead your team to success. BOOK A FREE CALL Our Track Record Our proven methodologies deliver rapid and sustainable high-performance results. We get results, fast! 20% Increase in Team Productivity. Improved Goal Achievement by 25%. We practice what we preach. Our founder, Lizzie Claesson, has not only transformed teams within global businesses but has also built a highly successful company driven by a high-performance culture. This real-world experience, combined with a dedication to leadership development, sets Brighter Leaders apart. TOTAL ROI Drive Sales Growth by 10% - 30%. Return on Investment for clients. To play, press and hold the enter key. To stop, release the enter key. BOOK A FREE CALL How does the before and after for a typical client look like? Typically, clients begin their executive coaching journey feeling concerned and frustrated about their team's performance or specific team members not meeting expectations. They often struggle with time management, feeling overwhelmed by the demands of their roles. After undergoing coaching, clients report a significant shift: they experience increased satisfaction and fulfillment, both professionally and personally. They learn strategies to effectively manage and elevate their teams, and they develop skills that help them lead a more balanced life, achieving greater success in both their business and personal endeavors. How do you help clients overcome challenges? We employ a unique approach by integrating both The Inner Game and The Outer Game. This dual strategy focuses on enhancing mental and emotional mindsets while simultaneously developing knowledge, skills, and environmental factors. What qualifies someone to be an Executive client? Executive coaching is ideal for individuals in leadership roles who are committed to enhancing both their team's and their own performance. While CEOs, HR professionals, and C-level executives are common clients, executive coaching can also benefit mid-level managers and other professionals aspiring to leadership positions. The ideal candidates are those eager to improve strategic thinking, decision-making, and leadership skills, while seeking a better balance between their professional responsibilities and personal life. Additionally, successful coaching clients are typically open to feedback, willing to implement changes, and committed to personal and professional growth. Does your services always provide ROI? Our services are designed to deliver a return on investment by closely aligning our coaching strategies with the key performance indicators (KPIs) that matter most to each specific client. While outcomes can vary based on numerous factors, including the client's engagement and the complexity of their challenges, we consistently aim to achieve measurable improvements in performance that can be directly linked to our coaching interventions. What do you do? We specialize in coaching business executives, both individually and in group settings, to enhance their leadership and management skills. Our goal is to empower them to elevate their teams and drive greater success for their businesses. Additionally, we provide coaching for middle management and key personnel within the organization who may not have formal management roles but are crucial to its success. How do you provide Executive Coaching? Our proprietary System for Leadership Growth AccelerationTM comprises several distinct phases designed to enhance leadership effectiveness and business performance. We begin with the 'Foundation' phase, where we diagnose key challenges and opportunities. This sets the stage for the 'Implementation' phase, during which you can expect to see initial traction within the first few weeks. Next, the 'Optimization' phase includes follow-ups to refine and enhance strategies, adding further value. The 'Acceleration' phase ensures sustained improvement continues even after formal coaching concludes. We also provide post-coaching support to maintain progress. The duration of each phase varies based on the specific needs of the business and situation. What services do you offer? CEO Coaching Management Team Coaching Executive Coaching Workshops for Leaders Workshop for Management Teams Workshop for Employees Get Our E-Book And Help Your Team Perform At Their Peak Access In-Depth Leadership Development Get Personalized Coaching and Mentorship Find Tools, Resources, and Community Support CONNECT WITH US Brighter Leaders The clear choice for leaders seeking lasting results.

CART HOW TO GET THE MOST OUT OF EVERY EXECUTIVE AND EMPLOYEE Have employees that perform at their best! Every HR Director, CEO and C-Level Executive knows how hard it is to get the most out of each team member. Some require little to no management to perform at their best, while others never reach their potential regardless of how much effort you put into them. ​ Executives and employees who are not performing at the expected level can cost companies hundreds of thousands of dollars. The impact goes beyond financial loss, affecting morale, attitudes, and the dynamics within the teams they lead or are a part of. There is more than just a financial cost; there is an emotional cost as well. ​ If YOU have ever been frustrated at underperforming employees who feel entitled and want you to do everything for them while they do less and less for you … you are in the right place . Get underperforming employees to exceed expectations Get tools and strategies to unlock your employees' potential. FIND OUT HOW E-BOOK 7 ACTIONABLE STRATEGIES TO MANAGING UNDERPERFORMING EMPLOYEES When working with us, our clients experience a noticeable difference in Employee development: Increased productivity and increased satisfaction. ​ Employee engagement: Improved performance and reduced turnover of good talent. ​ ​ Employee performance: Guided improvements in line with company goals. Reduces costs (e.g., hiring, absenteeism) and potentially increases profitability through enhanced productivity and efficiency. Financial Performance Strengthens the organization’s reputation within clients and employees, aiding in talent attraction & retention as well as customer perception. Reputation and Branding Fosters a positive organizational culture that supports diversity, innovation, and values alignment. Cultural Cohesiveness Ensures that employees are engaged, well-trained, and aligned with organizational goals, leading to a more effective workforce. Workforce Optimization Among the collective benefits for the organization our clients experience Enhances the organization’s ability to adapt to market changes and opportunities through strategic alignment and smarter decision-making. Agility and R esponsiveness Supports the physical and mental well-being of employees, contributing to a healthier and more satisfied workforce. Overall Well-Being OUR PROMISE We have been working with successful leaders all over the world for more than 20 years. Our promise to you is to get your underperforming leaders, teams and employees in their best shape ever and to exceed your expectations! FIND OUT IF YOU QUALIFY Brighter Leaders Brighter Leaders' Corporate Presentation Play Video CONNECT WITH A HIGH PERFORMANCE COACH COACHING FOR ALL YOUR ORGANIZATIONAL NEEDS C-Level Executive HR CEO Less stress, more confidence - Are you struggling to become the strong, confident leader you once were ... - Is your energy, enthusiasm or motivation low ... - Do you want a change ... Certainly Brighter Leaders’ quality awarded High Performance Coach will help you move from where you are now to where you envision. FIND OUT HOW Create real change and feel recognized Do you want to know: - How to retain employees? - How do you develop good leadership? - How do you become a successful HR Manager? Brighter Leaders has the right tools to help you achieve your goals and gain peace of mind, increase confidence, growth and development, receive recognition from from your peers and colleagues. FIND OUT HOW The best executive and a successful team Do you feel time is not enough, things go slower than desired, some leaders in the organisation don’t embrace change? If you desire real change and breakthroughs, to develop mindset and provide good guidance and support throughout the organisation, Brighter Leaders is for you. FIND OUT HOW BOOK AN EXPLORATORY CALL We have a track record of successfully adapting our approach based on individual feedback and results. By reassessing and adjusting the strategy, we increase the likelihood of finding an approach that effectively addresses your specific challenges and supports you in achieving your goals. We are committed to your success, and we will bring our expertise and experience to bear in finding a solution that works for you. ​ We have 100% client satisfaction. We work with proven processes. We achieve concrete results. Results for our customers CUSTOMERS' REVIEWS "When I met Lizzie one year ago I was not sure about my personal nor professional next steps! It can happen to anyone, especially after a great 4,5 years experience where I put all my energy at work! Now thanks to Lizzie´s warm approach combined with personalised and professional advice, I feel much stronger and certain about my qualities, my leadership profile and weaknesses to improve myself while enjoying all aspects of life!" "This would not have been possible without Lizzie´s approach and understanding, therefore I highly recommend her for personal and/or group leadership coaching to any forward looking company or individual wanting to make an impact and be satisfied in life! Thank you Lizzie for all you did for me!" Eva Panerese, Senior Director Marketing at Global level GET OUR FREE PERFORMANCE ADVICE To the top

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Listen to our blog posts when you're on the run The Power of these 4 Questions 2 00:00 / 02:39 4 Power Questions to Every Leader Needs to Ask Themselves Decoding the Power of Clear Expectations 00:00 / 05:47 Decoding the Power of Clear Expectations: Transforming Your Workplace and Your Career 5 Critical Mistakes to Avoid with Underperforming Employees 00:00 / 08:18 5 Critical Mistakes to Avoid with Underperforming Employees: Insights for CEOs, HR, and C-Level Executives Strategies for Managing Underperforming Employees 00:00 / 06:25 Strategies for Managing Underperforming Employees: A Guide for HR and CEOs Culture conflict_ Coaching Initiatives that Drive Real Results 00:00 / 05:37 Culture conflict? Coaching initiatives that drive real results Thriving or Surviving 00:00 / 11:49 Thriving or Surviving: The Influence of Company Culture on Employee Performance Overcoming Frustration on the Career Growth Journey 2 00:00 / 09:18 Overcoming Frustration on the Career Growth Journey Revert the Impact of Poor Team Dynamics 00:00 / 09:44 Revert the Impact of Poor Team Dynamics The Secrets to Combat Job Burnout 00:00 / 10:52 The Secrets to Combat Job Burnout & Boost Performance Combating Low Employee Engagement 00:00 / 07:39 Combating Low Employee Engagement: Effective solutions from neuroscience Enhancing Workforce Performance 00:00 / 10:59 Navigating Job Misfit Challenges: Enhancing Workforce Performance Listen to podcasts From suffering to surfing, how successful leaders make the leap 3 Leadership Mistakes You Must Avoid Bef 00:00 / 15:37 3 Leadership mistakes you must avoid before the holidays Start feeling empowered 00:00 / 05:08 Stop feeling small and start feeling empowered 5 common leadership mistakes 00:00 / 06:15 5 Leadership mistakes you wish to avoid How much do you invest in yo ur team’s c 00:00 / 04:28 How much do you invest in your team's communication? Procrastination 00:00 / 02:30 Get rid of your procrastination The power of consistency 00:00 / 04:38 The power of consistency

We want to help you! Contact us to know how we can help your organization or yourself with leadership development and management training. #coaching First name Email What challenges do you want to manage successfully? Choose a challenge If you chose "other", please let us know how we can help you: Submit Get in touch For personal coaching or to develop skills to work with your team Call us For all other inquiries you can also Send us an email #coaching

Brighter Leaders' Privacy Policy Thank you for choosing Brighter Leaders. ​ 1. Please read carefully Brighter Leaders cares deeply about the privacy of its visitors and users. To that end, this Privacy Policy describes how Brighter Leaders collects, uses, and shares your Personal Information, as well as an explanation of the data rights you may have in that Personal Information. This Privacy Policy applies to all Brighter Leaders' users, including unregistered visitors and registered users (collectively, “Users”, “you”, or “your”), and to all Brighter Leaders' Services. This Privacy Policy is not intended to override the terms of any contract you have with us, nor any rights you may have under other applicable data privacy laws. Please read this policy and make sure you fully understand our practices in relation to your Personal Information. If you have any questions or concerns regarding this policy, please contact us here . 2. What 'Personal Information' do we collect? 2.1. User information: ​ To provide you the Services, we must collect Personal Information relating to an identified or identifiable natural person. We collect Personal Information you provide us, from your use of the Services, and from other sources. Here are the types of Personal Information we collect about you: Information you provide us. When you register for our Services and/or Free Sources, purchase, use any of our Services; and/or when you contact us directly by any communication channel (e.g., emails), you may provide us Personal Information, such as name, email address, phone number, payment information (for Users with Paid Services), and information you include in your communications with us and with other users on our platform. Information we collect when you use the Services. When you visit, download, and/or use any of our Services, we may collect aggregated usage Personal Information, such as Visitors’ and Users’ browsing and ‘click-stream’ activity. ​ 2.2. Brighter Leaders' jobs applicant information ​ We also collect information that is provided to us by Brighter Leaders' jobs candidates (“Applicants”), when they apply to any of the open positions published at https://www.brighterleaders.com/job-apply or by e-mail. 3. Why do we collect such 'Personal Information'? We use your Personal Information for the following purposes: To provide and operate the Services; To further develop, customize, expand, and improve our Services, based on Users’ common or personal preferences, experiences and difficulties; To be able to contact our Users with general or personalized service-related notices and promotional messages; To facilitate, sponsor, and offer certain contests, events, and promotions, determine participants’ eligibility, monitor performance, contact winners, and grant prizes and benefits; To provide you with professional assistance , only upon your request; To enhance our data security and fraud prevention capabilities; and To comply with any applicable laws and regulations. ​ Our use of your Personal Information is necessary: To perform a contract or to take steps to enter into a contract with you (e.g., to provide you with our customer assistance); To comply with a relevant legal or regulatory obligation that we have; or To support legitimate interests and business purposes (for example, to maintain and improve our Services and the effectiveness of Brighter Leaders by identifying technical issues), provided it is conducted in a way that is proportionate and that respects your privacy rights. 4. How do we store and use, our site visitors' personal information? Our company is hosted on the Wix.com platform. Wix.com provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through Wix.com ’s data storage, databases and the general Wix.com applications. They store your data on secure servers behind a firewall. All direct payment gateways offered by Wix.com and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. 5. How do we communicate with our site visitors? We may contact you to send updates about our company, or as otherwise necessary to contact you to enforce our User Agreement, applicable national laws, and any agreement we may have with you. For these purposes we may contact you via email, telephone, text messages, and postal mail. 6. How can our site visitors withdraw their consent? Regulation of the European Parliament and of the Council 2016/679 or GDPR (General Data Protection Regulation) which entered into force 25/5/2018, states that: "The processing of personal data is only lawful if and to the extent that at least one of the following conditions is met: - The data subject has given his consent to his personal data being processed for one or more specific purposes. (art 6 p.1.a); - If the processing is based on consent, the person responsible for personal data must be able to show that the data subject has consented to the processing of his or her personal data." (art 7 p.1); - In order for us to meet the requirements of the law, we would need your written consent for Brighter Leaders to process the information that you voluntarily disclose to us in order to achieve the purpose that has brought us together. You do this by clicking on the "I Agree" box." ​ The entire legal text is available at https://www.datainspektionen.se/other-lang/in-english/the-general-data-protection-regulation-gdpr/. ​ At any time, you can ask us to access this information and/ or ask us to delete it. If you don’t want us to process your data anymore, please send us an e-mail to: info@brighterleaders.com 7. Privacy Policy updates We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. 8. Questions and our contact information If you would like to: access, correct, amend or delete any personal information we have about you, you are invited to contact us at info@brighterleaders.com .

HIGH-PERFORMANCE COACHING Learn how to deal with underperforming employees. 01 FOUNDATION We start with a diagnosIs (first couple of meetings). 02 IMPLEMENTATION We make a prescription for the first months. Normally you will see traction within a few weeks. 03 OPTIMIZATION Half way we make an evaluation and see the progress done and if there are any additional goals to add. 04 ACCELERATION We accelerate and build up fast. How long this takes depends on different variables. INDIVIDUAL COACHING TEAM COACHING VIDEOS Individuell Coachning Individual Coaching Learn how Unlock Peak Executive Performance Develop Leaders Who Drive Results and Inspire Growth Learn how Elevate Your Leadership Impact Personalized Coaching for Growth and Transformation. Team Coaching Learn how High-Performance Team Alignment Strategize, Collaborate, Exceed Expectations Learn how Team Performance Accelerator Foster Collaboration, Accountability, and Results Team Coaching Wor kshops LEARN HOW Ignite Team Performance Choose from Our Dynamic Workshops and Talks Workshops KPI DEVELOPMENT IN OUR HIGH-PERFORMANCE PROGRAMS KPI DEVELOPMENT IN OUR HIGH-PERFORMANCE PROGRAMS KPI DEVELOPMENT IN OUR HIGH-PERFORMANCE PROGRAMS NPS improvement 40%-80% Sales increase between 10% and 30% Work teams that went from pseudo teams to high performance teams Improvement of communication skills of up to 40% Management skills improvement of up to 35% Development of emotional intelligence in 8 of the 9 points measured Planning skills improvement 35% Delegation skills improvement 30% Increase of work-life balance 40% ROI during the program KPI

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Our Vision, Mission and Core Values Brighter Leaders' Vision is to become a multimillion business within leadership and coaching working with clients all over the world. Through Brighter Leaders we help others grow and make a positive impact in society. ​ Our Mission is to help thousands of people strengthen their leadership and skills, so they consistently take inspired action to achieve their goals and dreams. We help them seek the answers within. We catalyse the process of self-understanding so that leaders and clients achieve their goals faster and easier than ever before releasing self-doubt and limiting beliefs. ​ Our core values are represented by our team, integrated by people with multiple cultural backgrounds who share a deep desire to find solutions, who wish to balance emotional states of mind and heart. Amazing individuals who wish to level up their communication and leadership skills, who won’t give up and are open to learn and grow both mentally and emotionally. Together we grow, share, learn, feedforward and have fun! Meet the team Lizzie Claesson Brighter Leaders' Founder & CEO | Certified Executive Coach Neusa Cordeiro Web Editor | SEO | UX/UI Design Officer Julia Andersson Social Media Officer ​ Priya Chimnani Client Quality Officer Benjamin Appiah Lead Generation/LinkedIn Events Officer See why it's worth joining us Being part of a dynamic inclusive culture where employees may grow and develop to become the best version of themselves. We care about our team so it's important to help them develop their skills and have access to webinars and forums for their specific areas of know-how. ​ By working side by side with a transformational coach, employees develop as well their inner game, that is their mindset and belief system that helps them release blockers while achieving their goals and personal development. Join our team We are not currently recruiting for any positions at Brighter Leaders. However, we can take on new staff for a variety of roles, so please do come back soon and keep an eye on our social media channels. REQUEST MORE INFO To the top

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