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Avoid These 5 Common Mistakes When Contracting Coaching Services




Investing in coaching services is a strategic move to empower your teams and drive organizational success.


However, many companies inadvertently stumble into common pitfalls that can hinder the effectiveness of coaching engagements...


As a seasoned C-Level Executive, CEO, or HR professional, steering clear of these missteps is essential to maximize the impact of coaching on your workforce.


Let's delve into five common mistakes and discover practical solutions to ensure your coaching initiatives yield substantial returns.





1. Neglecting Clear Objectives:

One prevalent error is initiating coaching services without a crystal-clear goals, leaving coaching efforts scattered and ineffective.


Solution: Before contracting coaching services, define specific, measurable, achievable, relevant, and time-bound (SMART) objectives.


Establish a roadmap for how coaching will contribute to the overall success of your company.


Example: A tech firm, eager to enhance leadership skills, failed to articulate specific goals for their coaching program.


As a result, coaching sessions lacked direction, and improvements were inconsistent. By setting clear objectives, our clients achieve up to 30% increase in leadership effectiveness within the program.



2. Unfamiliarity with Coaching Benefits

When employees have limited experience with professional coaching, they may be skeptical of its benefits, potentially reducing engagement and effectiveness..


Solution: Educate employees on the benefits of coaching through workshops or seminars. Share success stories to illustrate how coaching can aid in personal and professional development.


Allow employees to meet potential coaches to ask questions and understand the coaching process.


Example: A retail company introduced coaching to enhance leadership skills but faced skepticism from employees unfamiliar with coaching benefits. This led to higher disengagement and results where not as expected.


To address this, some of our clients organize informational sessions where coaches shared success stories and explained the coaching process, emphasizing its personalized nature and focus on individual growth.


This transparency and education leads to increased acceptance and enthusiasm, with employees more willing to participate and open to the coaching experience, resulting in a 25% boost in employee satisfaction and productivity.



3. Lacking Measurement Metrics

Failing to establish key performance indicators (KPIs) for coaching services makes it challenging to measure the impact and return on investment.


Solution: Identify specific metrics, such as employee performance improvements, increased team collaboration or enhanced leadership skills, and follow up how revenue, costs and EBIT are progressing. Regularly assess these metrics throughout the coaching engagement.


Example: A manufacturing company invested heavily in coaching but couldn't quantify the impact.


With no predefined metrics, they struggled to demonstrate the value of the program to stakeholders...


By establishing clear KPIs from the beginning, we can follow up how the investment is yielding its results for our clients, like improving NPS by 30%, or a revenue increase of 5%, developed communicational skills by 25% within the program.



4. Inadequate Follow-Up and Support

Concluding coaching services without a robust follow-up plan and ongoing support leaves employees without guidance and may result in a regression to old habits.


Solution: Implement a structured follow-up process, including regular check-ins and additional support mechanisms. Encourage employees to share their progress and challenges to facilitate continuous improvement.


Example: A financial institution saw temporary improvements during the coaching period, but without ongoing support, employees reverted to old behaviors.


Many of our clients introduce a mentorship program post-coaching or access our post-coaching support resources, resulting in a sustained 15% increase in employee performance and a positive cultural shift.



5. Neglecting Cultural Alignment

Overlooking the alignment of coaching methodologies with the company's culture can lead to resistance and hinder the integration of new skills into the workplace.


Solution: Take time to align the coaching methodologies with your company’s culture. Ensure that coaching practices complement existing organizational values and practices and other programs ongoing at your company.


Example: A company from retail industry and the coaching company they hired had a mismatch in communication styles that lead to misunderstandings and ineffective coaching.


The client’s culture valued indirect communication and found direct feedback confrontational. Understanding and acknowledging the prevailing culture has resulted in a 25% increase in collaboration and a positive cultural shift.





By steering clear of these common mistakes, you can transform coaching services from a well-intentioned investment into a strategic driver of organizational success.


Define clear objectives, involve employees, establish measurable metrics, provide ongoing support, and prioritize cultural alignment to unlock the full potential of coaching within your company.


If you are curious on how high-performance coaching may work in your team or organization don’t hesitate to book an exploratory call with us.

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